PROGRAM TITLE
Strategic Marketing Management

DURATION
5 (five) days

DATES, VENUES & COURSE FEES

  • 21 – 25 January 2019 in Istanbul : US$ 3850 per person
  • 28 January – 01 February 2019 in Kuala Lumpur : US$ 2500 per person
  • 10 – 14 February 2019 in Qatar : US$ 3750 per person
  • 18 – 22 February 2019 in Bangkok : US$ 2250 per person
  • 11 – 15 March 2019 in Bali : US$ 2250 per person
  • 24 – 28 March 2019 in Dubai : US$ 3750 per person
  • 01 – 05 April 2019 in Paris : US$ 4500 per person
  • 10 – 14 June 2019 in Istanbul : US$ 3850 per person
  • 17 – 21 June 2019 in Kuala Lumpur : US$ 2500 per person
  • 21 – 25 July 2019 in Qatar : US$ 3750 per person
  • 22 – 26 July 2019 in Bangkok : US$ 2250 per person
  • 19 – 23 August 2019 in Bali : US$ 2250 per person
  • 22 – 26 September 2019 in Dubai : US$ 3750 per person
  • 14 – 18 October 2019 in Kuala Lumpur : US$ 2500 per person
  • 21 – 25 October 2019 in Paris : US$ 4500 per person

Course Fees

  • Are net into our account
  • Include a certificate, refreshments, lunch, stationery and writing instruments.

Other Locations & Dates
Upon specific request for a minimum 10 participants.

PROGRAM OBJECTIVES
At the end of the training, the participants would be better able to:

  • Set appropriate strategic marketing objectives
  • Conduct market and company analyses
  • Craft effective marketing strategy and plans
  • Choose and develop the appropriate marketing organization

PROGRAM CONTENT
Through a critical linkage of leading-edge concepts and best practices, participants will acquire the knowledge and skills to effectively craft marketing strategies, plans and programs. The topics covered will include:

  • Introduction to strategic management
  • Pre-requirements for strategic marketing management
  • Setting appropriate strategic marketing and related objectives
  • Conducting marketing related external situation analysis
  • Pinpointing related key success factors
  • Conducting marketing and related internal situation analysis
  • Pinpointing related SWOT
  • How to identify marketing strategy options
  • How to evaluate the identified strategy options
  • Choosing the most appropriate marketing strategy
  • Choosing and developing the right marketing organization
  • Developing fitting marketing and related policies

LEARNING METHODOLOGY
A proper mix of short lectures, Q&A, sharing, discussions, individual & group exercises and case studies.

RECOMMENDED PARTICIPANTS
This program is a must for senior Marketing Executives, mid-level Marketing Managers,  Business Owners and all those who must provide significant contribution in determining company’s marketing strategy & plans.

REGISTRATION
Publimaks International
Email : marketingmanager@publimaks.com
Phone : +62 21 7456755

If you wish to enroll to this program, kindly complete and submit the form below.

SMT: Course Registration
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