PROGRAM TITLE
Strategic Marketing Management

DURATION
5 (five) days

DATES, VENUES & COURSE FEES

  • 21 – 25 January 2019 in Istanbul : US$ 3850 per person
  • 28 January – 01 February 2019 in Kuala Lumpur : US$ 2500 per person
  • 10 – 14 February 2019 in Qatar : US$ 3750 per person
  • 18 – 22 February 2019 in Bangkok : US$ 2250 per person
  • 11 – 15 March 2019 in Bali : US$ 2250 per person
  • 24 – 28 March 2019 in Dubai : US$ 3750 per person
  • 01 – 05 April 2019 in Paris : US$ 4500 per person
  • 10 – 14 June 2019 in Istanbul : US$ 3850 per person
  • 17 – 21 June 2019 in Kuala Lumpur : US$ 2500 per person
  • 21 – 25 July 2019 in Qatar : US$ 3750 per person
  • 22 – 26 July 2019 in Bangkok : US$ 2250 per person
  • 19 – 23 August 2019 in Bali : US$ 2250 per person
  • 22 – 26 September 2019 in Dubai : US$ 3750 per person
  • 14 – 18 October 2019 in Kuala Lumpur : US$ 2500 per person
  • 21 – 25 October 2019 in Paris : US$ 4500 per person

Course Fees

  • Are net into our account
  • Include a certificate, refreshments, lunch, stationery and writing instruments.

Other Locations & Dates
Upon specific request for a minimum 10 participants.

PROGRAM OBJECTIVES
At the end of the training, the participants would be better able to:

  • Set appropriate strategic marketing objectives
  • Conduct market and company analyses
  • Craft effective marketing strategy and plans
  • Choose and develop the appropriate marketing organization

PROGRAM CONTENT
Through a critical linkage of leading-edge concepts and best practices, participants will acquire the knowledge and skills to effectively craft marketing strategies, plans and programs. The topics covered will include:

  • Introduction to strategic management
  • Pre-requirements for strategic marketing management
  • Setting appropriate strategic marketing and related objectives
  • Conducting marketing related external situation analysis
  • Pinpointing related key success factors
  • Conducting marketing and related internal situation analysis
  • Pinpointing related SWOT
  • How to identify marketing strategy options
  • How to evaluate the identified strategy options
  • Choosing the most appropriate marketing strategy
  • Choosing and developing the right marketing organization
  • Developing fitting marketing and related policies

LEARNING METHODOLOGY
A proper mix of short lectures, Q&A, sharing, discussions, individual & group exercises and case studies.

RECOMMENDED PARTICIPANTS
This program is a must for senior Marketing Executives, mid-level Marketing Managers,  Business Owners and all those who must provide significant contribution in determining company’s marketing strategy & plans.

REGISTRATION
Publimaks International
Email : marketingmanager@publimaks.com
Phone : +62 21 7456755

SMT: Course Registration

If you are interested to attend our training course, you may submit your registration by filling out the form below and we will get back with you shortly.

PLEASE SELECT