PROGRAM TITLE
Strategic Marketing Management
DURATION
5 (five) days
DATES, VENUES & COURSE FEES
- 21 – 25 January 2019 in Istanbul : US$ 3850 per person
- 28 January – 01 February 2019 in Kuala Lumpur : US$ 2500 per person
- 10 – 14 February 2019 in Qatar : US$ 3750 per person
- 18 – 22 February 2019 in Bangkok : US$ 2250 per person
- 11 – 15 March 2019 in Bali : US$ 2250 per person
- 24 – 28 March 2019 in Dubai : US$ 3750 per person
- 01 – 05 April 2019 in Paris : US$ 4500 per person
- 10 – 14 June 2019 in Istanbul : US$ 3850 per person
- 17 – 21 June 2019 in Kuala Lumpur : US$ 2500 per person
- 21 – 25 July 2019 in Qatar : US$ 3750 per person
- 22 – 26 July 2019 in Bangkok : US$ 2250 per person
- 19 – 23 August 2019 in Bali : US$ 2250 per person
- 22 – 26 September 2019 in Dubai : US$ 3750 per person
- 14 – 18 October 2019 in Kuala Lumpur : US$ 2500 per person
- 21 – 25 October 2019 in Paris : US$ 4500 per person
Course Fees
- Are net into our account
- Include a certificate, refreshments, lunch, stationery and writing instruments.
Other Locations & Dates
Upon specific request for a minimum 10 participants.
PROGRAM OBJECTIVES
At the end of the training, the participants would be better able to:
- Set appropriate strategic marketing objectives
- Conduct market and company analyses
- Craft effective marketing strategy and plans
- Choose and develop the appropriate marketing organization
PROGRAM CONTENT
Through a critical linkage of leading-edge concepts and best practices, participants will acquire the knowledge and skills to effectively craft marketing strategies, plans and programs. The topics covered will include:
- Introduction to strategic management
- Pre-requirements for strategic marketing management
- Setting appropriate strategic marketing and related objectives
- Conducting marketing related external situation analysis
- Pinpointing related key success factors
- Conducting marketing and related internal situation analysis
- Pinpointing related SWOT
- How to identify marketing strategy options
- How to evaluate the identified strategy options
- Choosing the most appropriate marketing strategy
- Choosing and developing the right marketing organization
- Developing fitting marketing and related policies
LEARNING METHODOLOGY
A proper mix of short lectures, Q&A, sharing, discussions, individual & group exercises and case studies.
RECOMMENDED PARTICIPANTS
This program is a must for senior Marketing Executives, mid-level Marketing Managers, Business Owners and all those who must provide significant contribution in determining company’s marketing strategy & plans.
REGISTRATION
Publimaks International
Email : marketingmanager@publimaks.com
Phone : +62 21 7456755
If you wish to enroll to this program, kindly complete and submit the form below.