Training Course : Strategic Marketing Management

PROGRAM TITLE
Strategic Marketing Management

DURATION
5 (five) days

LOCATION, DATES & COURSE FEES

BALI, INDONESIA

  • 24 – 28 February 2025 in Bali
  • 25 – 29 August 2025 in Bali

BANGKOK, THAILAND

  • 23 – 27 June 2025 in Bangkok
  • 24 – 28 November 2025 in Bangkok

DUBAI, U.A.E.

  • 04 – 08 May 2025 in Dubai
  • 19 – 23 October 2025 in Dubai

Other Locations & Dates
Upon specific request for a minimum 6 participants

Course Fees

  • Are net into our account
  • Include a certificate, refreshments, lunch, stationery and writing instruments.

PROGRAM OBJECTIVES
At the end of the training, the participants would be better able to:

  • Set appropriate strategic marketing objectives
  • Conduct market and company analyses
  • Craft effective marketing strategy and plans
  • Choose and develop the appropriate marketing organization

PROGRAM CONTENT
Through a critical linkage of leading-edge concepts and best practices, participants will acquire the knowledge and skills to effectively craft marketing strategies, plans and programs. The topics covered will include:

  • Introduction to strategic management
  • Pre-requirements for strategic marketing management
  • Setting appropriate strategic marketing and related objectives
  • Conducting marketing related external situation analysis
  • Pinpointing related key success factors
  • Conducting marketing and related internal situation analysis
  • Pinpointing related SWOT
  • How to identify marketing strategy options
  • How to evaluate the identified strategy options
  • Choosing the most appropriate marketing strategy
  • Choosing and developing the right marketing organization
  • Developing fitting marketing and related policies

LEARNING METHODOLOGY
A proper mix of short lectures, Q&A, sharing, discussions, individual & group exercises and case studies.

RECOMMENDED PARTICIPANTS
This program is a must for senior Marketing Executives, mid-level Marketing Managers,  Business Owners and all those who must provide significant contribution in determining company’s marketing strategy & plans.

REGISTRATION
Publimaks International
Email : marketingmanager@publimaks.com

SMT: Course Registration

If you are interested to attend our training course, you may submit your registration by filling out the form below and we will get back with you shortly.

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