International Business Development

5 (five) days

Upon request at least 6 weeks prior to the date of commencement for a minimum of 6 participants.

Windsor Plaza Hotel, Ho Chi Minh City or another venue of your choice

This program is designed to enable participants to better understand international business development and apply it in their business development activities. The workshop comprehensively covers both international business strategy and international strategic marketing, focusing on business development decisions and management processes involved in conducting international business and not simply a how to treatment of technical export or import details. This workshop has been designed in response to the continually rapid changes in international business opportunities and threats because the new challenges that are arising.

Through a critical linkage of leading-edge concepts and best practices, participants will acquire the knowledge and skills to effectively manage company’s sales operations. The topics covered will include:

  • Considerations for going international
  • Steps for international business development
  • Setting international business related goals and objectives
  • Analyzing and evaluating international markets
  • Analyzing and evaluating your readiness for going international
  • Crafting overall international business strategy
  • Formulating functional strategies for the international business activities
  • Developing the appropriate organization for the international business activities
  • Developing appropriate systems & procedures for the international business activities
  • Financing your international business development
  • Managing International business operations
  • Challenges of International business development and how to overcome these
  • Case studies of international business development of several companies

A proper mix of short lectures, Q&A, sharing, discussions, individual & group exercises and case studies.


  • International Business Directors / Managers
  • Marketing Directors / Managers
  • Those who must provide significant contribution in international business development
  • Those groomed for above positions


  • US$ 2400.- per person, net into our account
  • Including a certificate, refreshments, lunch, stationery and writing instruments

If you wish to enroll online, please click here.