PROGRAM TITLE
Strategic Marketing Management

DURATION
5 (five) days

DATES

  • 26 – 30 October 2015
  • 13 – 17 June 2016
  • 14 – 18 November 2016

VENUE
Novotel Kuala Lumpur – Thailand

PROGRAM OBJECTIVES
At the end of the training, the participants would be better able to:

  • Set appropriate strategic marketing objectives
  • Conduct market and company analyses
  • Craft effective marketing strategy and plans
  • Choose and develop the appropriate marketing organization

PROGRAM CONTENT
Through a critical linkage of leading-edge concepts and best practices, participants will acquire the knowledge and skills to effectively craft marketing strategies, plans and programs. The topics covered will include:

  • Introduction to strategic management
  • Pre-requirements for strategic marketing management
  • Setting appropriate strategic marketing and related objectives
  • Conducting marketing related external situation analysis
  • Pinpointing related key success factors
  • Conducting marketing and related internal situation analysis
  • Pinpointing related SWOT
  • How to identify marketing strategy options
  • How to evaluate the identified strategy options
  • Choosing the most appropriate marketing strategy
  • Choosing and developing the right marketing organization
  • Developing fitting marketing and related policies

LEARNING METHODOLOGY
A proper mix of short lectures, Q&A, sharing, discussions, individual & group exercises and case studies.

RECOMMENDED PARTICIPANTS
This program is a must for senior Marketing Executives, midlevel Marketing Managers,  Business Owners and all those who must provide significant contribution in determining company’s marketing strategy & plans.

COURSE FEE

  • US$ 2250.- per person, net into our account
  • Including a certificate, refreshments, lunch, stationery and writing instruments

REGISTRATION
Publimaks International
Phone : +62 21 7456755
Fax : +62 21 7452049

Registration closing date : 4 (four) weeks prior to the commencement date of the program.

If you wish to enroll to this program, kindly complete and submit the form below

Please use the form below to enroll to this program

COURSE REGISTRATION FORM - Kuala Lumpur

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