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PROGRAM TITLE
Strategic Marketing Management
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DURATION & DATES
5 days
* 24
- 28 January 2010
* 26
- 30 September 2010
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VENUE
JW. Marriott, or Grand Hyatt or Novotel - Dubai
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PROGRAM OBJECTIVES
At the end of the training,
the participants would be better able to:
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* Set appropriate strategic marketing
objectives
* Conduct market and company analyses
* Craft effective marketing strategy
and plans |
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PROGRAM CONTENT
Through a critical linkage of
leading-edge concepts and best practices, participants will
acquire the knowledge and skills to effectively craft
marketing strategies, plans and programs. The topics covered will include:
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* Introduction to strategic management
* Pre-requirements for strategic marketing
management
* Setting appropriate strategic marketing and
related objectives
* Conducting marketing related external situation
analysis
* Pinpointing related key success factors
* Conducting marketing and related internal
situation analysis
* Pinpointing related SWOT
* How to identify marketing strategy options
* How to evaluate the identified strategy options
* Choosing the most appropriate marketing
strategy
* Developing fitting marketing and related
policies
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LEARNING METHODOLOGY
A proper mix of short
lectures, Q&A, sharing, discussions, individual & group
exercises and case studies
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RECOMMENDED PARTICIPANTS |
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This program is a must for senior
Marketing Executives, midlevel Marketing Managers,
Business Owners.and all those who must provide significant
contribution in determining company's marketing strategy &
lplans |
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COURSE FEE |
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* US$ 3250.- per person,
net into our account
* Including a certificate,
refreshments, lunch, stationery and writing instruments |
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REGISTRATION
Publimaks
International
Phone : +62 21 7456755
Fax : +62 21 7452049
Email : dubai@publimaks.com
Website:
www.superiormanagementtraining.com |
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