PROGRAM TITLE
Strategic Marketing Management

DURATION
5 (five) days

DATES
Upon request at least 6 weeks prior to the date of commencement for a minimum of 6 participants

VENUE
Windsor Plaza Hotel, Ho Chi Minh City, or another venue of your choice

PROGRAM OBJECTIVES
At the end of the training, the participants would be better able to:

  • Set appropriate strategic marketing objectives
  • Conduct market and company analyses
  • Craft effective marketing strategy and plans
  • Choose and develop the appropriate marketing organization

 

PROGRAM CONTENT
Through a critical linkage of leading-edge concepts and best practices, participants will acquire the knowledge and skills to effectively craft marketing strategies, plans and programs. The topics covered will include:

  • Introduction to strategic management
  • Pre-requirements for strategic marketing management
  • Setting appropriate strategic marketing and related objectives
  • Conducting marketing related external situation analysis
  • Pinpointing related key success factors
  • Conducting marketing and related internal situation analysis
  • Pinpointing related SWOT
  • How to identify marketing strategy options
  • How to evaluate the identified strategy options
  • Choosing the most appropriate marketing strategy
  • Choosing and developing the right marketing organization
  • Developing fitting marketing and related policies

 

LEARNING METHODOLOGY
A proper mix of short lectures, Q&A, sharing, discussions, individual & group exercises and case studies.

RECOMMENDED PARTICIPANTS
This program is a must for senior Marketing Executives, mid level Marketing Managers,  Business Owners and all those who must provide significant contribution in determining company’s marketing strategy & plans.

COURSE FEE

  • US$ 2400.- per person, net into our account
  • Including a certificate, refreshments, lunch, stationery and writing instruments

 

REGISTRATION
Publimaks International
Email : marketing@publimaks.com
Phone : +62 21 7456755
Fax : +62 21 7452049